Session 10 of15
In Progress


n 2014 Nielsen’s Doing Well by Doing Good survey found that 42% of North American respondents would pay extra for products and services from companies committed to having a positive social and environmental impact. Embedding social responsible into your business model will not only boost your bottom line but it will also set your business apart from the competition. In this session, Anja will share ways to start or switch your business model from conventional to socially conscious business and how it will increase your chance of achieving long-term success.

Session Takeaways

  • Why socially conscious business?
  • How to start
  • Tips and examples of socially conscious business

About Anja

Anja Juliah Abu Bakar
Athena Holdings Sdn Bhd

Founder and Social Impact Director at Athena Holdings, Anja is an accomplished networker and a visionary. Her leadership strategies uphold the true value of an organisation’s vision and mission. Anja’s worldwide professional connections enable her to explore business opportunities and establish new business partnership globally. Anja is passionate about mentoring women social entrepreneurs and inspire them playing an active part in their community.